RSSAcer Will Put On Big Ultrabooks In The Year 2012
Dec 20
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Acer Will Put On Big Ultrabooks In The Year 2012
After netbooks, Acer will focus on the sale of ultrabooks, the ultra-thin notebooks to Intel on established markets like the United States.
The computer manufacturer based in Taiwan announced that in 2012, he devoted himself mainly to manufacture ultrabooks, the new class of ultra-thin laptops from Intel. Acer also wants to pursue a strategy very incentive to users to be more likely to buy their PC. The manufacturer will first work on established markets like the United States in particular. In an interview with Dow Jones, JT Wang, Acer’s Chief Executive said: “Next year, the ultrabooks will be our main engine of growth. Users want a laptop lighter, thinner, with more autonomy.
Acer is not the only company to build on the success of ultraportables. Many manufacturers such as Asus, HP, Lenovo, LG and Toshiba, have already put on the path of these ultra-thin notebooks, and other manufacturers like Dell, Fujitsu, Samsung and Sony should stick to the trend in 2012. Some critics predict that nearly 50 new laptops for will be announced at the upcoming Consumer Electronics Show to be held in January 2012 in Las Vegas.
The ultrabooks are the answer to Intel’s MacBook Air from Apple that really cleared the market since 2008. They are expected to provide greater autonomy, view profiles of less than 2 cm thick, provide a very fast start, have solid state drives, incorporating the latest Intel Cor, all for for less than $ 1 000 HT.
The price advanced by Intel has so far been the most difficult objective to achieve. Last October, Acer was the first manufacturer to deliver a ultrabook below 1000 dollars, offering the S3 for $ 900. But to achieve this goal, Acer had to put in its rotary S3 hard drive instead of SSD. Subsequently, Acer has delivered a model incorporating an SSD for storage of files, but increased the price of ultrabook the way, from 900 to 1300 dollars.
Apparently, JT Wang seems to accommodate these ultrabooks more expensive because it has to bring more money into the coffers of the company by increasing its margins rather than selling quantities of cheap PC. “We will change our strategy to improve profitability, other than blindly seeking to gain market share with cheap products and low cost,” said the Chief Executive of Acer. A new discourse in the taiwainais.
It hopes that next year his company will expand its PC sales by 10%, largely due to ultrabooks, and also due to demand from emerging markets like China, India and Brazil, where territories Netbooks are still popular. In 2011, laptops are thinner have a positive impact on the company, which recently said it was on track to ship 250 000 to 300 000 ultrabooks by the end of the year. Users, meanwhile, have turned away cheap laptops from Acer and towards the shelves, or is it simply because of the worsening global economic situation.
So what will happen? Is Acer will continue to sell ultrabooks inspired by the Apple MacBook Air priced Apple? Or is that Acer is slashing prices in the month of June to gain market share?
